Solar-staff.com is a freelancer contracting and payments service. The client tasked us to create a new explainer for a new product – an app for freelancers – that would encourage self-employed contractors from all over the world to download it.

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Storyboard

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Character Development

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The character style draws inspiration from French comics, but we simplifiedit, made it more stylized.

The body proportions are realistic, but the shapes have less definition and a less detailed anatomy. There are creases in the clothing, but they appear only where absolutely necessary: at the elbows and knees. The portrait has to be unique and memorable, but the person still has to look like a human being– we’ll play with the shape of the face, the eyebrows, the lips.

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We use a monoline with rounded ends. It’s important that these lines are naive and tentative. It’s okay if they’re a little fuzzy. They aren’t clean vector lines, but hand-drawn and real.

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Almost none of our surrounding objects are filled, but we still have a powdery gradient and the opportunity to accentuate with additional color. The lines of surrounding objects are more clearly defined than those of the characters. There still feel “hand-drawn”, but it isn’t so immediately obvious.

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Styleframe

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